THE NATIONAL Advertising Division (NAD) of the Council of Better Business Bureaus says it has determined Specialty Fertilizer Products, provided reasonable support for certain advertising claims.
According to NAD, it found Specialty Fertilizer can support claims made for its NutriSphere-N product, but recommended the advertiser discontinue a durational claim.
This came after advertising claims made by Specialty Fertilizer Products were challenged by AGROTAIN International, a competing maker of fertilizer additives.
NAD, the advertising industry’s self-regulatory forum says it examined advertising claims which appeared on packaging, at Websites, and in a blog post authored by the advertiser’s marketing director, as well as in other media.
NAD says it determined that the advertiser’s field data, while containing some omissions and imperfections, still provided a reasonable basis for the claims its NutriSphere-N product inhibits nitrification and volatilization.
Not to be let off unscathed, NAD concluded the advertiser’s evidence did not provide a reasonable basis for its claim NutriSphere-N works ‘all season long’ and recommended the advertiser discontinue the claim in all media in which it appears.